Pediatric doctors at Donka hospital reviewing mealses cases
linkedin share

Market Entry

Navigating the often volatile markets found in today's emerging economies takes a keen understanding of the local context and requires locally-relevant entry strategies.    

Direct Distribution Platform Design & Management 

In markets with limited to no existing commercial presence or distribution network, Axios’ direct distribution approach allows manufacturers to minimize investment until market viability is determined. We make this possible by establishing regional distribution hubs and coordinating delivery directly to the institution. As patient numbers increase, this model allows manufacturers to then make more informed market investment decisions.

Pricing Strategy Development

Axios utilizes its proprietary methodologies to assess market reality and real product value in self-pay markets in order to identify and recommend locally-relevant and sustainable pricing strategies. Axios’ pricing approach is unique in that it considers a comprehensive range of market dynamic factors that could impact market potential and marketing effectiveness – including both ability to pay and willingness to pay and prescribe.

For more information, contact Joseph Saba at