Axios CEO sheds light on the booming commercial opportunity in Africa in the latest issue of Pharmaceutical Executive Magazine
Declining revenue growth in the United States and Europe have sent pharmaceutical companies in search of opportunities in the emerging economies of Latin America, the Middle East, and Asia. Now, as growth in these high-flying economies begins to stabilize, companies are finally turning their attention to Africa – a hidden trove of potential that is only as good as you make it. Written by Axios International’s Chief Executive Officer, Joseph Saba, “New Rules for a New Africa” looks deeper at what makes the African pharmaceutical market unique, potential growth opportunities and tips to navigate this unique, heterogeneous market.
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